Why do people abandon the shopping carts? Let's discuss them first before moving forward. As the consumer is close to completing the purchase, these emails work perfectly to give that little push they need to buy.īut, if they were there to buy, why didn't they complete the purchase then and there only? Well, there are ample reasons behind such action. These emails aim to remind customers about the items in their shopping cart and nudge them towards completing the transaction.Ībandoned cart emails work because the person intends to buy specific items by adding them to their cart.
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